Indie iOS developer Alistair Aitcheson recounts the ongoing tale of Greedy Bankers, his App Store debut, and its semi-sequel on iPad. Despite the original game’s sales slipping below expectations, Alistair chose to expand the franchise, with a bolder USP and fresh marketing strategy. The result, Greedy Bankers vs The World, was selected as a finalist in the Eurogamer Expo Indie Game Arcade. Was the expanded game more desirable? Were the changes in marketing strategy effective? Did fresh exposure bring the game success? This is the post-mortem with a difference, about using lessons from one project to directly inform the next.
Tickets to the conference can be purchased here, and the Indie Dev Day track can be attended at a reduced rate.
