Breaking into the market as an indie developer takes more than just a great game, with publicity and exposure being major barriers to success. Drawing lessons from his Greedy Bankers series on iOS, one-man studio Alistair Aitcheson examines why visibility remains such a challenge, and explores ways to achieve it.I'll be speaking as part of the Indie Dev Day on 12th July. Early bird tickets for the day are £75 before 13 July. I went to this day last year and found it both insightful and useful, and an affordable alternative to the full conference for smaller studios, so it's highly recommended! I'll be in Brighton for all three days of the conference this year, so if anyone else is going it'll be great to see you there.
He’ll explore how freely-accessible marketplaces like the App Store are approached by consumers, the importance of a bold and remarkable USP, and how pricing and platform affect your ability to draw attention. He also examines the opportunities unique to indie developers, to take memorable design risks and to become identifiable personalities.
The feedback I got from my Develop Liverpool talk was so encouraging, and thoroughly enjoyed giving my presentation. So I'm excited to be able to speak at the main event in Brighton this year!
The conference is also running an Indie Marketing Day on 11th of July, which has a very exciting lineup of talks, and is definitely work taking a look at.
